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When your name is your brand...

...the proliferation of social networks makes it hard to keep your brand under control.

At least I'm not that popular a brand, so reserving my usual "sbisson" on Facebook wasn't hard. I think there are maybe three Simon Bissons online, and the only one who might also be wanting my usual username is an up-and-coming Canadian ice hockey player in one of the minor leagues. It's not surprising that social media consultants make a decent living handling things like that for big name brands - cybersquatting is at best an annoyance, at worst an act of sabotage.

Even so, the act of setting it up using a mobile phone so many thousand miles from home was slightly nostalgic, reminding me of warm summer evenings in the courtyard of The Lamb with the folk from cix:bofh registering our domain on a (then) brand shiny new Libretto and a direct connected Nokia phone while drinking a decent pint or three.

Ah, the heady days of the mid-1990s. Will we ever see their like again?

Comments

( 4 comments — Leave a comment )
pouchedfox
Jun. 13th, 2009 10:42 pm (UTC)
http://knowem.com/ <-- this is a fun tool for checking up on a personal brand. I'm in process figuring out a new one myself.
surliminal
Jun. 13th, 2009 11:39 pm (UTC)
You know the new term? Facesquatting!!!! ROFL..
ccomley
Jun. 14th, 2009 08:42 am (UTC)
Course you remember the cixen in question registered ytour new domain in HIS name and it still is...
maeve_the_red
Jun. 15th, 2009 04:39 pm (UTC)
Deliberately misspelling your name can help, although my choice to go from Jane to Jaine was less to do with thoughts of a future writing career, and more to do with a fit of pretension in my teens.
( 4 comments — Leave a comment )