Simon Bisson (sbisson) wrote,
Simon Bisson
sbisson

When your name is your brand...

...the proliferation of social networks makes it hard to keep your brand under control.

At least I'm not that popular a brand, so reserving my usual "sbisson" on Facebook wasn't hard. I think there are maybe three Simon Bissons online, and the only one who might also be wanting my usual username is an up-and-coming Canadian ice hockey player in one of the minor leagues. It's not surprising that social media consultants make a decent living handling things like that for big name brands - cybersquatting is at best an annoyance, at worst an act of sabotage.

Even so, the act of setting it up using a mobile phone so many thousand miles from home was slightly nostalgic, reminding me of warm summer evenings in the courtyard of The Lamb with the folk from cix:bofh registering our domain on a (then) brand shiny new Libretto and a direct connected Nokia phone while drinking a decent pint or three.

Ah, the heady days of the mid-1990s. Will we ever see their like again?
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