At least I'm not that popular a brand, so reserving my usual "sbisson" on Facebook wasn't hard. I think there are maybe three Simon Bissons online, and the only one who might also be wanting my usual username is an up-and-coming Canadian ice hockey player in one of the minor leagues. It's not surprising that social media consultants make a decent living handling things like that for big name brands - cybersquatting is at best an annoyance, at worst an act of sabotage.
Even so, the act of setting it up using a mobile phone so many thousand miles from home was slightly nostalgic, reminding me of warm summer evenings in the courtyard of The Lamb with the folk from cix:bofh registering our domain on a (then) brand shiny new Libretto and a direct connected Nokia phone while drinking a decent pint or three.
Ah, the heady days of the mid-1990s. Will we ever see their like again?