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At Future of Mobile

Here's a new rule for conference presenters: lots of Powerpoint (or Keynote) text doesn't work at all on an IMAX screen. The huge screen batters the audience with words, and the message is lost in the medium.

Despite being battered by giant slides, I'm finding this one day event both fascinating and intriguing. In some cases people seem to be attempting to solve problems I thought we'd dealt with back in the early days of the mobile internet - especially around user responses to portal designs. It seems as though the operators are still pushing the same old myths about their users...

Still, there's a lot of useful work going on. I'm particularly impressed by the .mobi and W3C work on developing automated testing solutions for mobile web applications.

I'm also pleased that context has been a key concept in all the presentations. Context, on mobile at least, not content is king. I suspect I need to push the work we did back in 2000-1 in Hong Kong and Portugal at people again - there's a lot there that's still relevant today.

Future of Mobile is also a good place to try out the new LJ mobile client, with its integrated photo posting.
At Future of Mobile


( 6 comments — Leave a comment )
Nov. 14th, 2007 12:38 pm (UTC)
I'd never even considered the problems of PPT on IMAX, but I can certainly see your point. I suspect I'd find myself sitting there thinking but there are so many movies I want to see in IMAX, and I'm getting this???
Nov. 14th, 2007 04:57 pm (UTC)
Who did the .mobi presentation? James Pearce?

He pretty much invented automated mobile web testing back when we were doing AnywhereYouGo.com, but I'll not so humbly say that I forced him to improve it into a stand alone solution in preparation for the 2000 WAP Forum in Seville.
Nov. 15th, 2007 02:47 am (UTC)
Andrea Trasatti
Nov. 15th, 2007 07:32 am (UTC)
Hmmm... don't know him. James became their CTO earlier in the year.
Nov. 15th, 2007 11:23 am (UTC)
runs the Best practices group, co-ordinates with the W3C
Nov. 18th, 2007 10:37 am (UTC)
Presentations should never be full of words, regardless of the size / format of the projection screen. The point of a PPT is to supplement the words being spoken by the presenter, not to replicate them. (This was bashed into us, forcibly, when I was doing my Further and Adult Ed training.) The best use of PPT I've ever seen was at an archaeology lecture a couple of years ago - maps and pictures of sites and finds, purely illustrative. Now that is a good PPT presentation. [/opinionated]
( 6 comments — Leave a comment )