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Well, just 5 months later, the very same marketing hoax has made it to the UK. Though this time it's masquerading as a MySpace account.

Still pretty much the same billboards, though...

Emily:



Jane Doe:



And whoa - look what programme is appearing on a satellite channel here in the UK. The very same one that "thatgirlemily" was advertising.

[Edit: is there a link between NTL/FLextech and GCap Media? BRMB certainly seem to be in on the hoax...]

So we've got a shining example of really bad PR - running a discredited viral campaign from the US in the UK, in the vague expectation that no one here could have spotted any of the US controversy. What's sadder is that some of the UK media seems to have fallen for the scam. Don't they do any research?

Original pointer to the poster and the MySpace account by A PR Guy's Musings

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( 3 comments — Leave a comment )
natf
Dec. 9th, 2006 10:48 pm (UTC)
Remember the "thatgirlemily" blog hoax from back in July?

No. How is it a hoax? What was the controversy?
sbisson
Dec. 10th, 2006 01:30 pm (UTC)
The blog was purporting to be that of a woman taking out revenge on a cheating husband. However it turned out to be an advert for a reality show about a private detective in New York.

Lots of people believed that what they were reading was real, not advertising copy. When it all came out, a lot of people were understandably upset.

They appear to be attempting to repeat the same "viral" marketing campaign here, with very similar posters and a very similar web site, though this time using MySpace instead of Blogger.
narenek
Jan. 5th, 2007 05:38 pm (UTC)
Hitting the mainstream
You're credited in today's Telegraph article on the matter as being one of the first to rumble this.
( 3 comments — Leave a comment )