I've learnt my lesson. I shouldn't have been channel-hopping between all those odd little channels just under the movies.
Because I found it there: The Audi Channel.
Nothing but Audi content on a low-bandwidth satellite channel. While media organisations like Future Publishing built their market position on niche magazines, it seems odd that there's market space for a manufacturer-run advertorial channel. Sure, sponsor a show or send a DVD out to the world in a mass-mail shot, but fill bandwidth with your own advertising? Has channel space on the Sky satellites suddenly got cheaper than a prime time advert? Or is this just going to be a short-lived PR stunt?
What will be next? The Wiskas Channel? The Cillit-Bang Channel? The All New Ocean Finance Loan Channel? The Yes Car Credit Channel?
I think I'm scaring myself...