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To all the PRs out there...

...if you're offering an exclusive, make sure it's an exclusive. Fake exclusives go straight to the bottom of the "answer never pile". Even if they do sound interesting.

IT journalists notice when you send the same email message as a round robin to several addresses, and we don't like people who try to manipulate us into replying to messages.

Here's a helpful hint: we may have more than one mailbox or we may be married to other journalists. And we sometimes pass ideas around, too...

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