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Looks like there's a bit of a shake-up happening in the convoluted web of PR companies spun out of Text 100.

A conversation over lunch today (24 floors over the City of London) revealed that August One, main home of Microsoft's UK PR, is going to be split up, with the tech PR side of things (which is pretty much only Microsoft) being folded into Inferno, the company that was launched a year or so ago to pitch for Microsoft's CRM and ERP business. The remainder of August One will keep the name, and will stop handling technology PR...

Time to update the old address book, by the looks of things.