It did occur to me that the name wasn't exactly unused. I suspect there might be some legal objections. I mean, you wouldn't call your party the Microsoft party, would you?

Are you presenting the two Apples as an example where usages don't clash? Apple vs. Apple has kept a lot of lawyers gainfully employed over the last few decades, and every ten years or so, Steve Jobs ends up paying over a huge amount of cash to Apple Corps.

They both exist, and had agreed that they were quite happy

In the courts, after a trademark suit brought by Apple Corps.

There was a court case back in the eighties, which is when Apple Computer agreed to a) pay them and b) not go into music. There's been another one recently. Maybe one in between too. And apparently when Apples actually did start coming with sound hardware, the sound that they made on boot was called "sosumi". Ho ho.

I note that his former UKIP colleagues promptly renamed his new party as Vanitas, which seems much more appropriate. Perhaps if we all started calling it that, the name might stick.

I presume it's pronounced "veritarse"?

I've got some old reel tapes from a Vax if anyone wants to try...

(And I know just where to stick them too)