Simon Bisson (sbisson) wrote,
Simon Bisson
sbisson

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Get paid to watch the adverts...

...as Sky has obviously seen the effects of the Sky+ PVR on its demographics and revenue stream, as it wants to activate the second slot on all Sky boxes in order to implement a "loyalty card" scheme...

There's a company, miCard.tv, which is working on developing these cards, and the software to go with it. You'll "earn" points for watching channels - or for not fast forwarding through the ad breaks.

Me, I'll stick with my new viewing habits, thanks. What I want, when I want it, and without those tedious mind-numbing commercials.

However it does imply an API which can be used to get additional information out of a TV programmes interactive channels. I wonder if there's something in that which could be used to develop a new generation of interactive TV applications that link digital satellite to media PCs...
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