There's a dilemma for the BBC and content creators. While this move by BBC is seen as a threat it is not one to be dismissed lightly, it highlights a range of issues in the relationship between independent producers and the BBC.
While the currently BBC has limited rights over independent content, this is nowhere near what the Creative Archives need - especially as the trend is for BBC to have less and less rights. This is completely in the opposite direction of what is needed.
The Creative Archive wants all nights in perpetuity, and this should also include the associated moral rights, as it is intended to be the fuel for its users' own creative endeavours.
This is part of a shift in the BBC's role from that of broadcaster to content maker. This shift implies a change in relationship, with the charter a useful tool here...
In the charter is a clause that the BBC will provide access to its archives... This is difficult for the BBC to do sustainably, but the development of peer to peer distribution tools has given the BBC the key to delivery.
It's important to note that there will be no DRM in the Creative Archive. This means that there is a lot of thinking about the licence model. As creative licences are the key to the use of the Archive, it's not surprising that there is work ongoing with Creative Commons and other similar organisations.
Metadata is going to be important, and the BBC's priorities for metadata are at the very least to make it usable and to encourage returns. The aim is that content created from the Archives should return to the archives...
The first content is due to be released in October 2004.