For the second Manhattan event in June, however, serious social purpose wasn't exactly the goal. After gathering in various bars, scores of people suddenly descended on the rug department of Manhattan's flagship Macy's store. Following the organizers' instructions, "We all surrounded one rug and . . . debated the merits of the rug," flash mob participant Quinn Heraty said in a telephone interview. "The salesmen hung out by the register and just kind of watched."
(More details from Smartmobs.com.)