TechEd 2003 was a little different. There was one piece of advertising that stood out, head and shoulders above the competition. It wasn't a big piece, and it wasn't something that should have appealed to more than a small number of mobile application developers: a flyer for Microsoft's Windows Powered Smartphone Developer Kit.
Cut to look like a picture of the Compal device that MS uses as a test device in the kit, it was a largish piece of paper that opened up to tell developers where they could order the kit, and what marketing support would be offered for their applications:
However, turn it over, and you'd see a disclaimer:
Now, that was funny...
(Or else we'd just seen too many advertising flyers already...)