World Of Ends is a new site from Doc Searls and David Weinberger. It's not another Cluetrain Manifesto, though it's probably going to be as important.

What it is is a simple description of what the net is, and what people want to use it for. As they say:

The Nutshell
1. The Internet isn't complicated.</br> 2. The Internet isn't a thing. It's an agreement.</br> 3. The Internet is stupid.</br> 4. Adding value to the Internet lowers its value.</br> 5. All the Internet's value grows on its edges.</br> 6. Money moves to the suburbs.</br> 7. The end of the world? Nah, the world of ends.</br> 8. The Internet’s three virtues:</br> - a. No one owns it</br> - b. Everyone can use it</br> - c. Anyone can improve it</br> 9. If the Internet is so simple, why have so many been so boneheaded about it?</br> 10. Some mistakes we can stop making already.</br>
And what's more - it's all in language suitable for media company executives...